Drive with a commercial reason
Highlight strategic products using rules you can review and adjust. Promotion accompanies search; You should not ignore mandatory conditions such as the visitor’s budget.
← All solutionsYour showcase also lives in the search
Search merchandising: highlight what matters where customers are looking.
Give commercial intent to your search engine. Combine boost rules, personalized results and promotional spaces without losing control of context.
The order of the products also communicates a business decision. You can give visibility to a collection, support a launch or accompany a campaign, always within the context of the search. The goal is to present a relevant offer, not to fill a query that needs an answer with ads.
Priority with context
Momentum rules for strategic products.
Search engine merchandising organizes the display of items with a business objective. Before creating a rule, define what you want to highlight, what queries it makes sense for, and what conditions it must respect. A useful impulse is still related to what the person asked for.
If the visitor limits their budget or selects a category, the promotion should not turn an incompatible option into an apparent recommendation. Test the rule with broad and specific queries, review the product position, and confirm that the listing and destination are still correct.
- Define a specific objective for each rule.
- Check relevance, category and restrictions of the query.
- Review the presentation before extending the promotion.
Commercial priority does not change the price, stock or sales conditions of a product.
See it in action
A clear idea, before the first click.
Use the selector to explore this example. Your business settings are managed from the authenticated panel.
Illustrative demonstration with fictitious data. You don’t look at an actual catalog or make calls to an AI vendor.
A campaign that leads somewhere
Banners and personalized results within the search.
A campaign needs more than an eye-catching image. The message must explain the selection, the button must open a consistent destination, and the advertised items must be available. Promotional spaces and personalized results help build that journey from your dashboard tools.
Review the piece on mobile and desktop. Check that you understand which collection it leads to and that the click works. Then compare the activity recorded in a comparable period: exposure and clicks help gauge interest, but do not automatically equate to orders or revenue.
- Aligns the banner with the selection it points to.
- Keep the message short and the action relatable.
- Check clicks and results before repeating the campaign.
No conversion increases are promised. The answer depends on the catalog, the offer and the operation of each store.
Campaigns found
Banners and personalized results allow you to draw attention to a relevant selection. Prepare the message, destination and validity from the tools available in your panel.
Check before expanding
Check how the campaign is presented and compare its performance with searches and clicks. Greater visibility alone does not equal a sale.
From interest to action
This is how you take the next step.
- Choose the products and the objective of the campaign.
- Configure the authorized promotional rule or space.
- Try the search and review the recorded behavior.
Before starting
What is merchandising in an ecommerce search engine?
It is the commercial management of the exhibition of products within the search: impulse rules, selections and promotional spaces linked to what the visitor is looking for.
Does promoting a product change its price?
No. Highlighting an item and changing its price are different operations. The price comes from the connected catalog.
Can I promote a collection?
You can organize a campaign with the tools available in your dashboard, reviewing the selection, the destination link and its relevance to the query.
How do I know if a campaign is working?
Check your presentation and contrast searches and clicks in comparable periods. To talk about sales, also review orders and the attribution rules of your integration.
The experience continues.
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Intent-based search
Your visitors don’t speak in catalog codes. Help them explore for what they need, with a search experience connected to your products.
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Search analytics
Identify what they search for, where they click, and what queries need attention. Convert search engine activity into decisions about content, catalog and campaigns.
Explore solution →The next step can start here.
Review the trading options and scope available for your account.
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